Blog

The members of our ingenious team turn into writers! We share our complementary expertise in various fields - always related to marketing, communication and social media - and keep you informed about digital news.

The Sunk Cost Bias

You bought a beautiful filet mignon, but it expired through the week. Considering the amount of money you paid, would you still eat it or throw it away? It's a case of sunk cost bias...

Strategy
2018/07/13

4 weirdest animals in businesses

Are you familiar with these curious animals? It has been rumored that they sometimes roam around our organizations...

Strategy
2021/03/16

No brief? Ouch!

Diving into a mandate without an objective? Never! Investing in a project without any KPI? Oh, no! That's why you need a brief.

Strategy
2018/08/30

All articles

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4 weirdest animals in businesses

Are you familiar with these curious animals? It has been rumored that they sometimes roam around our organizations...
1. Strategy
2. 2021/03/16
The Advantages of Having a Blog on Your Website

You have decided to update your website, rebranded it to make it more dynamic and you feel ready to attract new customers. But have you thought about this important piece of the puzzle that is the corporate blog?
1. Strategy
2. 2018/11/02
Getting Started on Social Media from Scratch

There are several reasons why you may want to put your business on social networks: to reach a new audience, attract traffic to your website or blog or stay close to your community. But do you know where to start?
1. Strategy
2. 2018/10/26
20 Easy and Effective Tips for Growing your Fanbase

There is no doubt about it, social media makes it easier to precisely reach your audience. So here some tips to increase your fan base on social media!
1. Strategy
2. 2018/08/31
How Do I Create my Facebook Ads?

New algorithms force us to create sponsored campaigns to achieve our goals. Facebook Ads is an ultra-powerful lever that will allow you to make yourself visible quickly, while having accurate reports.
1. Strategy
2. 2018/08/31
No brief? Ouch!

Diving into a mandate without an objective? Never! Investing in a project without any KPI? Oh, no! That's why you need a brief.
1. Strategy
2. 2018/08/30

The Sunk Cost Bias

4 weirdest animals in businesses

No brief? Ouch!

4 weirdest animals in businesses

The Advantages of Having a Blog on Your Website

Getting Started on Social Media from Scratch

20 Easy and Effective Tips for Growing your Fanbase

How Do I Create my Facebook Ads?

No brief? Ouch!