Blog

The members of our ingenious team turn into writers! We share our complementary expertise in various fields - always related to marketing, communication and social media - and keep you informed about digital news.

The Sunk Cost Bias

You bought a beautiful filet mignon, but it expired through the week. Considering the amount of money you paid, would you still eat it or throw it away? It's a case of sunk cost bias...

Strategy
2018/07/13

4 weirdest animals in businesses

Are you familiar with these curious animals? It has been rumored that they sometimes roam around our organizations...

Strategy
2021/03/16

No brief? Ouch!

Diving into a mandate without an objective? Never! Investing in a project without any KPI? Oh, no! That's why you need a brief.

Strategy
2018/08/30

All articles

Use the filters below to read content related to your favorite author, category/topic or for a specific date. You can also choose to simple scroll down and surf through all of our great articles. Time for a coffee, and some fun learning!

Getting Started on Social Media from Scratch

There are several reasons why you may want to put your business on social networks: to reach a new audience, attract traffic to your website or blog or stay close to your community. But do you know where to start?
1. Strategy
2. 2018/10/26
Organizing a photo shoot in 8 easy steps

When you work in marketing and social media, you are often called upon to promote a product. And to do this, images are always the best way to convey an emotion, to bring the product to life in a dynamic and appealing way.
1. Content creation
2. 2018/10/19

The Sunk Cost Bias

4 weirdest animals in businesses

No brief? Ouch!

Getting Started on Social Media from Scratch

Organizing a photo shoot in 8 easy steps